A realtor’s website should be a professional showcase. Unlike general sites, it needs to stand out visually, while maintaining a user-friendly experience. Keeping this balance won’t just create more leads, but it will lead to more interest and possible sales. You just need to make it work for you.
But where do you start exactly? Yes, this can be a very intimidating step, but if you start with the basics, it does get easier. To help you get started on the right foot, here are some tips from West Palm GGG Marketing SEO website designers.
1. Start At The Basics
Before you can present users with a beautiful site, it needs to function properly. This means testing it extensively yourself, and if possible, get a few friends to test it as well.
One of the first things you want to look at is whether the site is responsive. In other words, does it display well on all devices? Seeing mobile users outnumber desktop users at this point, you want to ensure everybody gets the best possible experience.
Other basics include optimizing the page loading speed because it’s just as important if you want users to hang around long enough. The great thing is, by tackling the basics first, you’ll be hitting to sweet spots at once.
Search engines love sites that load fast, as well as extensive user engagement. If your site loads fast on all platforms and keeps users engaged, you’ve got a winning combination right there.
2. Consider Minimalist Themes
When choosing a theme for a good realtor web design, sometimes it’s best to go with something that doesn’t distract easily.
Keeping in mind you want your “hook” to be the photos shown of the houses. The link bait lies within the images, not the ads or text that surround it.
With a minimalist theme, you’re placing more focus on the photos if the layout is done correctly. Fewer distractions will result in more attention where you want it.
3. Easy Navigation
So many designers overlook one of the most practical things of designing a good realtor website, which is implementing easy navigation.
Basically, you want to make it as easy as possible for users to find their way on your realtor site, and you want it to happen quickly.
Now, for the sake of making a bigger presentation, designers tend to forget about the navigation part. And if you do it right, you can have both.
4. Keep The Layout Organized
Investing in real estate is a very expensive deal, which means the people looking at houses don’t have time to play games. They are investing a lot of money, so they expect the site to be professional and organized.
As harsh as it may sound, clients can’t have confidence in your ability, if your site is everything but professional.
Make sure the layout presents an organized front. Always consider your website your first impression, and always think about what that first impression currently represents.
5. Content And Media
When it comes to posting content and media, always use a font that’s easy to read with a simple background. Even though it might not look as impressive, you want to give users an easy reading experience, instead of giving them a headache with a red background and black font.
Everything Comes Back To The Basics
When looking at the most modern and effective realtor themes, it’s evident that going back to the basics can help your business substantially. The over-the-top sites have come and gone, now people are looking for that professional touch. Does your realtor site have it?